All City
“Up on all lines…as much as humanly possible”
Skeme
This post has been sitting in my drafts folder for some time now, being unsure of what I really want to write about Arizona’s newest beverage.
I had first noticed Arizona’s new beverage on my way to work a few weeks ago, while walking down Vandam Street. On the corner of Vandam and Hudson I noticed a van that appeared to be painted, from top to bottom, with a brand new piece. My interest was piked, that is till I got closer and noticed it was a van with the All City logo painted across it. Two things crossed my mind, what does graffitti and the term “all city” have to do with an Arizona energy drink?
Is Arizona actually giving a homage to graffitti culture or is this a marketing tactic? If it is indeed a homage wouldn’t it be more appropriate to have limited edition cans done by writers that have gone all city? The one thing that keeps playing over in my head is the Fruity Pebbles commercial with Barney rapping.
I agree that the graffiti does look great, and the campaign is executed well, for what it is. I would have liked Arizona to take a different approach more along the lines of Ecko and Adidas.
Further reading and/or viewing
Of course Councilman Peter Vallone Jr. has something to say. See article here.
More images from ANIMAL Magazine here.
Press Pause Flickr set here. Great photos of graffitti legends.
Skeme on YouTube here
Razor Apple entires tagged Peter Vallone here.
NYT article on Ecko “Graffitti Party” here.
Wooster on Adidas here.
0 Responses to “Arizona All City?”